Start your new career from home! Social Media Manager online course. Only $19! coupon code is IOA4WINTER
Using social media to market your business is not an option. It is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly active users.
Imagine how much extra business you can attract if you can get in front of these people. Can you afford not to be on social media?
But which social media platform should you use (so many people get this wrong)? How do you get people to like you? Follow you? Share your content? What content should you create for social media? How do you know what works for you?
Simply follow the steps of the course tutor and social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies and now loves helping clients double their incomes.
What you’ll learn
Discover how to become a social media manager by learning how to:
- Plan effective strategies for various social media platforms, including Facebook, Instagram, Twitter and LinkedIn
- Create engaging and unique content that stands out in a global marketplace
- Manage social media by creating a content calendar and scheduling your posts
- Track and analyze your results across different platforms and plan your next steps
- Attract both organic and paid traffic to your social media profiles
Social media is evolving and changing rapidly. You can’t afford to get left behind.
Whether you run a business but don’t have a clue how to use social media or you have the drive to become a social media manager, this course will be invaluable to you.
Module 1: Introduction And Strategy
- Meet your tutor, social media manager and YouTuber, Latasha James
- How this course will help you
- How to develop a content strategy for any platform
- Choosing the right platforms
- Setting the correct goals
- How to create well designed social media content
- Creating a content calendar and tools for content scheduling
- Measuring Key Performance Indicators (KPIs)
Module 2: Facebook
- Facebook setup and walkthrough
- Content strategy to get the most out of Facebook
- Facebook Groups moderation
- Facebook customer service 101
- Facebook ads 101
- How to use Facebook analytics
Module 3: Instagram
- Instagram setup and walkthrough
- Content strategy to get the most out of Instagram
- Scheduling tools for Instagram
- Instagram hashtag strategy
- Instagram Story strategy
- Instagram Live strategy
- Instagram engagement strategies
- Instagram ads 101
- How to use Instagram Analytics
Module 4: LinkedIn
- Company profile platform setup and walkthrough
- Personal profile platform setup and walkthrough
- Content strategy to get the most out of LinkedIn
- Thought leadership and employee advocacy strategy
- LinkedIn ads
- How to use LinkedIn analytics
Module 5: Twitter
- Twitter setup and walkthrough
- Content strategy to get the most out of Twitter
- Twitter hashtag strategy
- Twitter engagement strategies
- Using Twitter for customer service 101
- How to use Twitter analytics
Module 6: Working as A Social Media Manager
- What does a social media manager do?
- How to find work as a social media manager
- How to become a freelance social media manager
- Building a social media manager resume: final thoughts and tips
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
